We have a 16-point assessment based on functional and behavioral best practices for a successful omni-commerce organization. We evaluate your practice through four lenses.
Do you need to know what makes for a successful omni-commerce practice? Or even where to start?
Aperture helps leaders create and effective omni-commerce practice from scratch. We’ll identify the keys to success:
Of course, you’ll get everything you need to succeed today and, more critically, into the future. We use Aperture’s behavioral science approach to identify the functions and the behaviors you need to succeed. Importantly, we can help you build internal alignment to help you avoid any roadblocks.
The Secret to Success:
Start with the end in mind. This will ensure you build the organization and process designed for activation.
Aperture has ten customizable training workshops for your business and category. We can train your team on the 101 basics of shopper marketing to the advanced best practices in monetizing behavioral data.
Each workshop includes follow-ups to ensure the training gets used well and does not sit dusty on an intranet site.
Aperture will always be ready to roll up our sleeves to help you and your team create solutions at the speed of your business.
Mutually beneficial joint business planning, improving brand health by unlocking your right to win with key customer relationships
Demonstrate thought leadership through commerce and shopping trend application
Create effective strategy and execution for retail media networks
Optimize advanced annual and joint business planning
Omni-commerce practice organizational tools, insights, and playbooks
Optimization with category-led growth strategies
Omni-Shopper insight-led marketing solutions
On-going training and skill development
E-commerce marketing and digital shelf optimization
Achieve sales goals with flat or diminishing marketing budgets
Discover actionable omni-shopper insights and map connected omni-shopper journeys
Launch new products from sell-in to sell-through
Retail Media Spend Allocation and Share of Voice
Develop customizable KPIs