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Aperture Specializes in
Omni-Commerce Optimization

Aperture Specializes in Omni-Commerce Optimization

In response to consumer expectations for a seamless digital and physical shopping experience, brands adopt omni-commerce marketing to convert shoppers into buyers. Creating and leveraging the capabilities of an omni-commerce organization for incremental growth can be challenging. This is where Aperture comes in. Our practitioners use a proprietary behavioral science approach to solving challenges differently, resulting in successful and profitable strategies.

Areas we partner with clients to activate:
WE'LL AUDIT

Omni-Commerce Assessment

We have a 16-point assessment based on functional and behavioral best practices for a successful omni-commerce organization. We evaluate your practice through four lenses.

Our assessment will score each area to reveal strengths and critical gaps causing poor performance and frustration. We will then provide a detailed plan to fix what’s broken and accelerate your success.
WE'll optimize

Optimizing the
Omni-Commerce Practice

Does your leadership know what you need for a successful omni-commerce practice? Or, do you know what isn’t working but struggle to find a scalable, repeatable solution that can work for your team?
Aperture helps leaders create and activate proven best practices for every element of omni-commerce marketing COE.
  • Vision
  • Playbooks
  • Briefs
  • Roles
  • Tools
  • Process
  • Templates
  • Cross-Functional Alignment
  • Retail media strategies

You’ll get everything you need to succeed today and, more critically, into the future. Importantly, we can help you build internal alignment to avoid any roadblocks.  

The Secret to Success: 
Start with the end in mind. This will ensure you build the organization and process designed for activation.

WE'LL Teach

Training Curriculum

Aperture has an omni-commerce training curriculum led by accomplished omni-commerce practitioners ready to upskill your team.

Aperture offers 24 customizable training workshops for your business and category. We can train your team on everything from the basics of omni-shopper marketing to the advanced best practices in monetizing category growth strategies and cross-functional partnerships.

Each workshop includes follow-ups to ensure the training is put into action and does not sit dusty on an intranet site.

Each workshop includes a presentation, easy-to-use rubric or summary for easy reference. We also follow up with each attendee to answer any questions and ensure the training is put into practice and does not sit dusty on an intranet site.

Aperture's Six Most Popular:
  • Creating Actionable Shopper Insights to Drive Growth
  • The Eight Steps to Creating Impactful Omnichannel Campaigns
  • Applying the Retail Media Strategies of Successful Marketers
  • How to Accelerate Brand Growth by Being Category Growth Centric
  • Bridging the Gap Between Marketing and Sales to Drive Growth
  • How to Improve Your Agency Relationships to Get Better Work Faster
We'll build it

Growth Marketing Framework

The Aperture 8 Framework to Develop an Omni-Commerce Marketing Strategy that Meets Business Goals

Generating incremental sales is the primary mission for omni-commerce leaders. But there can be so many competing priorities that it is easy to get distracted and waste resources on poor choices. To that end, Aperture has developed a proven “Jobs-to-be-Done” approach to building a growth marketing framework to help you focus on the right strategies.

WE'LL Solve it

Specific Strategic Solutions with Aperture

Aperture will always be ready to roll up our sleeves to help you and your team create solutions at the speed of your business. For example, we can help you:
  • Develop a strategy to achieve sales goals with flat or diminishing marketing budgets
  • Create a new product launch strategy for omni-channel retail
  • Improve retail media to deliver a more consistent, incremental performance
  • Present annual and joint business plans to meet mutual business objectives
  • Create sell-in stories for customer presentations
  • Map an omni-shopper communication and message strategy
  • Recommend omni-commerce KPIs